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Are You Building a Product for a Ghost?
access_time 1758600000000 face Sure'sh Salunkhe
Are You Building a Product for a Ghost? Learn the 3 essential tools every founder must use to understand their customer: Customer Personas (The Who), Jobs To Be Done (The Why), and the Value Proposition Canvas (The How). After a founder has a validated idea, they face a critical fork in the road. M...
The #2 Reason Startups Fail is "No Market Need." Here's How to Avoid It.
access_time 1758000600000 face Sure'sh Salunkhe
The #2 Reason Startups Fail is "No Market Need." Here's How to Avoid It. According to CB Insights, the #2 reason startups fail (35% of them) is that they build something with "no market need." Think about that. After running out of cash, the single biggest killer of new ventures is building somethi...
My First Startup Failed Because I Chased a "Genius Idea." Here’s the 16-Point Framework I Use Now to Find Profitable Problems.
access_time 1757388600000 face Sure'sh Salunkhe
My First Startup Failed Because I Chased a "Genius Idea." Here’s the 16-Point Framework I Use Now to Find Profitable Problems. Six months. That’s how long I spent building a beautiful, feature-rich B2B platform that I was convinced would change an entire industry. It was my "genius idea." The only ...